LUVs with Mason Hedgecoth (the creative's perspective)

from On Strategy Showcase · host Mason Hedgecoth

The story behind the creative strategy for LUVs diapers. "By their second child, every parent is an expert" was the insight around which the entire campaign was built.

Episode metadata supplied by the publisher feed · Published Jan 10, 2020

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LUVs with Mason Hedgecoth (the creative's perspective)

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