LuxTag Cofounders Rene Bernard & Jeff McDonald: Hire From the Field You Want to Attack

Finding success as a tech startup is difficult enough under the best of circumstances. But when you base your business around blockchain technology and mix in the uncertainty of cryptocurrencies and a global pandemic, things become even more complicated. Yet, LuxTag has been able to find multiple verticals to serve and create positive momentum moving forward. LuxTag co-founders Rene Bernard and Jeff McDonald sat down with Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast. They discussed both the unique challenges and successes that LuxTag has experienced during the company’s startup journey. How Rene and Jeff foresaw the future of blockchain technology years before it happened. The challenge of navigating the boom-and-bust cycles of cryptocurrencies. The difficulty of having technology before there was a use case or a problem to solve. How LuxTag copes gets developers to stay with the company. Finding a balance between investing in technology and recognizing the importance of sales. The importance of finding employees who have the same background as your core target group.