Luxury E-Commerce: Customer Engagement, Personalization and the Future

The Business of Fashion features a discussion on the future of customer engagement in luxury e-commerce. Two experts, Kristen Moore from Saks Fifth Avenue and Lydia Pang from morning.fyi, explore how luxury retailers can connect with today's consumers. Customisation and customer-dictated experiences are paramount, as is transparent communication. The conversation highlights the shift towards individualism and the importance of building emotional connections with consumers through realism and integrity. They also touch on data strategies to create a 360-degree customer view, innovative engagement strategies, and the need for brands to align with consumer values for lasting loyalty. The discussion finishes with a focus on how to drive meaningful interactions that build lasting connections, particularly with high-net-worth individuals. This episode is sponsored by cloutfit.ai, a new B2B fashion commerce company founded by the former  CPO and the CTO of major fashion ecommerce companies. Cloutfi.ai uses AI tools to help increase their client’s revenue by boosting user engagement.