Luxury Fashion Houses: Can Their Beauty Brands Stay Relevant?

It’s the start of Fashion Month—the pinnacle of luxury, where fashion houses invest millions into runway shows to reinforce their brand identity. But how does this impact their beauty divisions?This episode explores the role of beauty within luxury fashion houses. Why do these brands expand into beauty? How does the business model differ from fashion, and how do they compete in an increasingly saturated beauty market? From shifting ownership structures to evolving retail strategies, we break down how luxury fashion brands can compete in beauty in 2025.This episode is supported by a series of graphs and visual aids to help narrate this story. You can access those resources at barefaced.substack.com/You can find Barefaced everywhere else here–https://beacons.ai/barefacedRecommended reading - https://www.businessoffashion.com/articles/beauty/luxury-brands-buying-back-their-beauty-lines/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit barefaced.substack.com