Luxury: Forgotten Coast

Luke Carl is joined by January Johnson to explore investment opportunities along Florida’s Forgotten Coast, focusing on the rapidly growing areas of Windmark Beach and Sugar Sand. They break down why these quieter beach markets are attracting investors looking for lower entry prices, appreciation potential, and a slower-paced alternative to crowded destinations like 30A. The conversation covers everything from new D.R. Horton construction and realistic rental revenue expectations to luxury appreciation plays near Mexico Beach, while also highlighting how infrastructure improvements like Cape San Blas beach renourishment could impact future demand and property values. Connect with an agent: [email protected] Connect with us: The Short Term Shop - https://theshorttermshop.com/ https://stsplus.com/ Follow Avery Carl on Instagram Follow Avery Carl on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon