Luxury Goods: Crafting a Premium Champagne Brand with Karolyn Denson Landrieux

Send us Fan MailNever Been Promoted Podcast with Thomas HelfrichKarolyn Denson Landrieux shares her journey from aviation to authorship and entrepreneurship. As a children’s book author and co-founder of Rugby Champagne, she discusses the art of storytelling, building a brand in the luxury champagne industry, and bringing high-quality, small-batch champagne to the U.S. market.About Karolyn Denson Landrieux:Karolyn Denson Landrieux is a former Delta flight attendant turned author, publisher, and entrepreneur. With a deep passion for storytelling, she founded a publishing company specializing in children’s books while also co-founding Rugby Champagne, a brand dedicated to introducing Americans to the rich tradition of small-batch, craft champagne from France.In this episode, Thomas and Karolyn discuss:Transitioning from Aviation to EntrepreneurshipKarolyn shares how her career shift during the pandemic led her to publishing and the luxury champagne industry.Bringing Small-Batch Champagne to the U.S.She explains the challenges and rewards of importing craft champagne, navigating regulations, and educating consumers on what makes true champagne unique.Building a Brand That Tells a StoryKarolyn discusses the importance of branding, storytelling, and authenticity in creating a product that stands out in a crowded market.Key Takeaways:Champagne is More Than Just a Drink—It’s an ExperienceKarolyn emphasizes that great champagne isn’t just about luxury—it’s about heritage, craftsmanship, and a unique taste experience.Branding is About Creating Desire, Not Just Selling a ProductThe success of Rugby Champagne lies in making it feel exclusive, special, and tied to a compelling narrative.Entrepreneurship Requires Adaptability and VisionWhether in publishing or wine importing, Karolyn highlights how success comes from being flexible, strategic, and relentless in execution.“Most Americans only know 10% of the champagnes available. Our mission is to bring them the other 90%—the small-batch, craft champagnes that tell a story.” — Karolyn Denson LandrieuxCONNECT WITH KAROLYN DENSON LANDRIEUX:Website: https://rugbychampagne.wine/Instagram: @rugbychampagneLinkedIn: https://www.linkedin.com/in/karolyn-denson-landrieux-25b38465/CONNECT WITH THOMAS:X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromotedFacebook: https://www.facebook.com/neverbeenpromotedWebsite: https://www.neverbeenpromoted.com/Instagram: https://www.instagram.com/neverbeenpromoted/YouTube: https://www.youtube.com/@neverbeenpromotedLinkedIn: https://www.linkedin.com/in/thomashelfrich/Email: [email protected] the showhttps://www.youtube.com/@cutthetie