EPISODE · Apr 15, 2026 · 20 MIN
Luxury is NOT a Price Tag, It is An Experience (with Kayla Fotta)
from The Live Local Marketing Podcast · host Billy of Live Local Marketing
Don't be afraid of the word Luxury, it is not about big price tags, it is about the experience and treating your clients the way they have always wanted to be appreciated.I sat down with Kayla Fotta, founder of Par Excellence Marketing, and she did not come to play. Kayla specializes in helping luxury brands cut through the noise with high-impact digital marketing, web design, and SEO strategies that actually give people the client experience they deserve. She's not just talking theory either; she's built a full-service marketing agency around getting real results for real businesses. She has been through it all, the ups and downs, and will talk to you about how to establish a successful business with diligence and intention. We get into what most small business owners get completely wrong about marketing, why showing up randomly online is costing you clients, and how to build a strategy that works even when you're not in the room. If you've ever felt like marketing is a full-time job you didn't sign up for, you'll want to stick around for this one.In this episode:-What luxury marketing can teach ANY business owner about standing out-Why your website might be invisible (and what to do about it)-SEO basics that small businesses can actually use-How to build a marketing strategy that doesn't require you to be online 24/7-The mindset shift that separates businesses that grow from those that just stay busyWhether you're a realtor, a restaurant owner, or just someone who typed "how to get more customers" into Google at midnight, this conversation is going to hit home.🔗 Connect with Kayla:Website: https://parexcellencemarketing.comLinkedIn: https://www.linkedin.com/in/kayla-fotta/📅 Want a quick look at your own marketing strategy? Grab a free 15-minute chat here: https://calendly.com/livelocalteam/15-minute-marketing-analysis#SmallBusinessMarketing #SEOForBusinessOwners #DigitalMarketingTips #MarketingStrategy #LuxuryMarketing #LocalBusinessMarketing #LiveLocalMarketing #HowToMarketYourBusiness #MarketingPodcast #businessgrowth
What this episode covers
Don't be afraid of the word Luxury, it is not about big price tags, it is about the experience and treating your clients the way they have always wanted to be appreciated.I sat down with Kayla Fotta, founder of Par Excellence Marketing, and she did not come to play. Kayla specializes in helping luxury brands cut through the noise with high-impact digital marketing, web design, and SEO strategies that actually give people the client experience they deserve. She's not just talking theory either; she's built a full-service marketing agency around getting real results for real businesses. She has been through it all, the ups and downs, and will talk to you about how to establish a successful business with diligence and intention. We get into what most small business owners get completely wrong about marketing, why showing up randomly online is costing you clients, and how to build a strategy that works even when you're not in the room. If you've ever felt like marketing is a full-time job you didn't sign up for, you'll want to stick around for this one.In this episode:-What luxury marketing can teach ANY business owner about standing out-Why your website might be invisible (and what to do about it)-SEO basics that small businesses can actually use-How to build a marketing strategy that doesn't require you to be online 24/7-The mindset shift that separates businesses that grow from those that just stay busyWhether you're a realtor, a restaurant owner, or just someone who typed "how to get more customers" into Google at midnight, this conversation is going to hit home.🔗 Connect with Kayla:Website: https://parexcellencemarketing.comLinkedIn: https://www.linkedin.com/in/kayla-fotta/📅 Want a quick look at your own marketing strategy? Grab a free 15-minute chat here: https://calendly.com/livelocalteam/15-minute-marketing-analysis#SmallBusinessMarketing #SEOForBusinessOwners #DigitalMarketingTips #MarketingStrategy #LuxuryMarketing #LocalBusinessMarketing #LiveLocalMarketing #HowToMarketYourBusiness #MarketingPodcast #businessgrowth
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Luxury is NOT a Price Tag, It is An Experience (with Kayla Fotta)
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