Luxury Retail 2.0 - From AR Mirrors for D&G to NFC Beauty Stickers and AI Influencers with FFFACE.ME Founder Dmytro Kornilov

Welcome to Season 6 of Tech Powered Luxury, brought to you with Azure Communications!  FFFACE.ME is leading the way in blending AR and retail by integrating AR mirrors, phygital clothes and virtual try-ons into offline and online shopping experience. Dmytro shares how his introduction to AR wasn’t exactly love at first sight - but how, over time, he discovered its true potential and developed powerful use cases for the luxury fashion and beauty industries. Dmytro emphasises the need to adapt marketing strategies to the cultural and psychological needs of the next generation, rather than chasing every new technology trend. The main takeaway from this episode is that brands need to balance heritage with thoughtful innovation that add value, boost brand awareness, and drive sales. For quite some time now, Azure has been our go-to provider for all things print and marketing. If you attended our ⁠Live from Paris Fashion Week⁠ show in September last year, you would have seen our event magazines featuring all of the designers and creatives who played a part in the event and our beautiful invites - all created by Azure Communications - they know how to elevate events and marketing with a luxury and personalised touch. If you’re looking for top-tier branded collateral, print services, or marketing support, look no further because Azure Communications can take care of all of it. You can visit them at ⁠www.azurecomm.ie⁠ or follow them on Instagram at @AzureCommunications. ABOUT Season 6 of Tech Powered Luxury is brought to you by luxury and tech entrepreneur Ashley McDonnell. With 10 years of experience working at the crossroads of luxury and technology, Ashley carved out a career across Paris, Dublin and Geneva, working at LVMH, Dior, Google and luxury group PUIG. The podcast is also taught as a module at leading business and design schools around the world, with the goal to share insightful and actionable stories and experience from industry leaders. NEWSLETTER & COMMUNITY REWARDS Each week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: https://techpoweredluxury.substack.com/ THE TECH POWERED LUXURY TEAM Producer & Host: Ashley McDonnell Videography: Ben O’Neill  Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch, Grace Slattery and Klaudia Skierska Newsletter: Laoise O’Connell Styling: Johanna Dooley Styling Assistants: Cian Crowe and Alison Murphy Public Relations: Align Agency Content Creation: Kinsman & Co