Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry

Send us Fan MailPreferred Hotels & Resorts is a portfolio of independent hotels worldwide that offers travelers a wide selection of luxury stays with a focus on leisure. Guests can choose from a handful of distinctive collections to create the aspirational trip of their dreams, including locations that focus on sustainability or even deliver a touch of history. Preferred Hotel Group, the parent company of Preferred Hotels & Resorts, rebranded in early 2023 to Preferred Travel Group. Today, the I Prefer Hotel Rewards loyalty program counts over 4.5 million enrolled travelers globally.Mark Johnson, CEO of Loyalty360, spoke with Lori Strasberg, Senior Vice President of Marketing for Preferred Hotels & Resorts, about its loyalty program, strategic partnerships, and how AI might drive changes in how people research and plan travel.