LUYC 068: Finding a Niche by Accident w/ Aaron Hultquist of Massage Exam Academy

Welcome to Level Up Your Course! Today’s guest is Aaron Hultquist. Aaron and his wife Ivy are the founders of Massage Exam Academy. Aaron works on the technical side while Ivy focuses on the course curriculum. In today’s episode, Aaron shares how he and Ivy found a business model by accident and used just-in-time learning to build Massage Exam Academy. We also discuss the emotional rollercoaster of entrepreneurship. Enjoy! Our site is a tool; it's not a magic wand...If you buy it and don’t use it, it's not going to help you. Episode Quotes "It is natural to have ups and downs of entrepreneurship" "It is more about getting a baseline of what your strengths and weaknesses are and then focusing on those weaknesses" "Use customer feedback to drive everything that you build" "Put it out there before it is ready" "Take some time to know your business and think about whether or not this approach is going to work for you" Listen to Learn 00:42 Rapid 5 Questions 04:50 How to deal with the ups and downs of entrepreneurship? 09:17 Aaron's business journey (Massage Exam Academy) 17:11 Challenges that came up in building the course 19:25 Technical side of the course - tools and software used 25:57 How the course helps students taking the massage exam 31:35 Getting traffic for the course, SEO 33:38 Massage Exam Academy's pricing model and subscription rates 37:47 Resources that helped Aaron in his entrepreneurship journey 41:16 Aaron's tips for entrepreneurs 44:39 Awesome things to look forward to from Aaron and Ivy, links and announcements For more info on Aaron and Ivy’s business, check out the show notes at https://www.zencourses.co/068