LUYC 073: Your Journey is Your Journey...with Justin Jackson

Welcome! Joining us on the show today is the fabulous Justin Jackson, founder of MegaMaker, Transistor.fm and the creator of the course, Marketing for Developers. In this episode, Justin and I chat about the importance of interaction with learners in online courses, the challenge of low completion rates of online courses, and how developers can implement strategies that push learners to be interested and complete the course. Oh, and we talked so much that we ran out of time. This is a good one, folks. Enjoy! What online courses often lack is someone pushing them in real time with real consequences. Episode Quotes "Your journey is your journey. You can't copy what everyone else is doing or done before." "Every day you got to wake up and figure out how you're going to make it work for you and your customer." "Don't try to buy somebody else's audience. Build your own audience." "You're only going to accomplish something meaningful through a lot of discomfort." "Nowadays, if you are not helping people make progress in their lives, it's not enough." Listen to Learn 00:38 Getting to know Justin, Rapid 5 Questions 05:15 Justin's journey becoming an online entrepreneur 10:00 How to know when to build an email list and build an audience? 13:37 WHY? From book into an online course 17:49 Structure overview of Marketing for Developers 22:03 Challenges Justin experience as a course creator 25:44 Figuring out the learner journey, what online courses often lack 32:11 Tips in helping learners make progress 41:58 How do online courses fit in your business model? 45:15 How to keep people interested while creating the course? 48:56 Pricing tiers of Marketing for Developers 52:48 Awesome things to look forward to from Justin, links and announcements Want More Podcast-goodness? Listen to the bonus segment! Justin and I recorded a bonus conversation on vulnerability, mental health, and more rarely talked about topics in entrepreneurship. Sooooo good. Get access here: https://get.zencourses.co/extra/