Lyn-analyse: Velhavende danskere elsker Ferrari - forhandler runder stor milepæl

Energikrise, Ukraine-krig, økonomisk usikkerhed. Der er nok grunde til at tænke ekstra over, hvad og hvor mange penge, man bruger på privatforbruget, spørger man eksperterne. Men danskere med en velvoksen pengepung bekymrer sig ikke - i hvert fald når det kommer til investering i milliondyre biler. Det mærker den danske eneforhandler af Ferrari og Maserati kun alt for godt. Formula Gruppen som også sælger de italinske mærke-ikoner i Sverige og Norge rundede i 2025 for første gang en milliard kr. i omsætning.  Hør i Finans Lyn-analyse, hvem det er, der køber de dyre biler, hvorfor det også handler om andet end køreglæde, og hvad der gør luksusbilmarkedet anderledes end konsumbilmarkedet.  Gæst: Rasmus Emborg, journalist, Finans.  Vært: Mads Ring.  Foto: Ferrari.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jun 17, 2026

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