Lynn Blashford - CMO - White Castle - The Ad Podcast

What this episode covers

What drives the deep craving for a White Castle burger? Why do “Cravers” wait in line for hours, even days, before the opening of a new location? And how has the 101-year-old, family-owned hamburger chain — the first in America — facilitated collabs with the likes of PUMA and Wu-Tang Clan? For chief marketing officer Lynn Blashford, it’s a marketing special sauce that drives the brand to reach new heights in quick service retail (QSR) locations in the Midwest and coast-to-coast go-to grocery markets.

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Frequently Asked Questions

How long is this episode of The Ad Podcast?

This episode is 44 minutes long.

When was this The Ad Podcast episode published?

This episode was published on August 30, 2023.

What is this episode about?

What drives the deep craving for a White Castle burger? Why do “Cravers” wait in line for hours, even days, before the opening of a new location? And how has the 101-year-old, family-owned hamburger chain — the first in America — facilitated collabs...

Can I download this The Ad Podcast episode?

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