Lynn Lye on Pet and Human Food Product Development

In this episode of Entrepreneurs, Executives & Eccentrics, Lynn Lye, founder of Lye Consulting Group, shares her transition from a seasoned food engineer to an entrepreneur. With insights into her innovative venture, ZIR, an all-natural mocktail line, Lynn offers a deep dive into the challenges and triumphs of product development in today's market. Tune in for an engaging conversation on innovation and entrepreneurial strategy.Lynn Lye is the founder of Lye Consulting Group, a pioneering Consultancy specializing in helping food and pet food brands scale from farmers' markets to major retailers like Whole Foods and Costco. With over 26 years of experience in food engineering and a remarkable background working for industry giants like Freshpet and Chewy, Lynn has now ventured into developing her own line of all-natural mocktails, ZIR, targeting the growing sober curious movement. Her expertise spans ideation to retail launch, blending her rich knowledge in food science with a passion for innovative product development.Below are the key takeaways from this episode:Lynn Lye's Expertise: With over 26 years in food engineering, Lynn Lye has worked with major brands like Freshpet and Chewy, helping them launch products through her firm, Lye Consulting Group.Comprehensive Consulting: Lynn's firm manages product development from ideation to manufacturing and safety, while clients handle sales.Entrepreneurial Journey: Transitioning from mechanical to food engineering, Lynn eventually founded her own Consultancy after extensive industry experience.ZIR Mocktails: Lynn is launching ZIR, all-natural mocktails in portable powder form, targeting the sober curious market for convenient, on-the-go consumption.Blue Ocean Strategy: Lynn employs the "Blue Ocean Strategy" to create unique market space. ZIR stands out with its innovative form compared to traditional ready-to-drink mocktails.Todays guest, Lynn Lye, can be found online at:Website: https://lyeconsultinggroup.com/Be a Ziralite, follow the Zir journey at: https://www.drinkzir.com/LinkedIn: https://www.linkedin.com/in/lynn-lye-0830154/