LYON 2025 [STUDIO] NRJ Global et ACAST - Monétisation, audience et futur des podcasts et stratégies 2025

from So Media, le podcast des MediaDays · host MediaDays by Havas

Dans cet épisode, Salomé Bruley Dornon et Clément Berthet explorent les tendances actuelles et futures du podcasting. Ils discutent de la monétisation publicitaire avec Acast et NRJ Global, l'impact des podcasts natifs, et l'évolution de la consommation. L'épisode aborde les stratégies média, la typologie d'audience, et l'engagement des marques, offrant des conseils pour optimiser les campagnes podcasts. Une analyse des formats, des perspectives pour 2025, et des recommandations pour les nouvelles marques concluent l'épisode, suivi de remerciements.

Episode metadata supplied by the publisher feed · Published Nov 18, 2025

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LYON 2025 [STUDIO] NRJ Global et ACAST - Monétisation, audience et futur des podcasts et stratégies 2025

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