LYSTN Ep2: Let's Start Building a Brand

We're talking brands in this episode: what they are, how we define them, and what it takes to bui...

An episode of the LYSTN: The Catalyst Marketing podcast, hosted by Catalyst Marketing, titled "LYSTN Ep2: Let's Start Building a Brand" was published on May 19, 2017 and runs 20 minutes.

May 19, 2017 ·20m · LYSTN: The Catalyst Marketing

Summary

We're talking brands in this episode: what they are, how we define them, and what it takes to build a remarkable brand. Our creative team joins us to discuss our branding process. Welcome Lauren Goodman and Kendra Spaw! They let us in on their research strategies, brainstorming ideas, and what intangible elements go into making a solid brand. To check out the case studies we talked about in today's episode, go to http://thelyst.com/blog/case-studies/ to find all of our past work and successes.

Episode Description