M0002a_210616_Ida Serneberg: Digital Marketing, lecture 1 introduction

In this Masterclass by #LORN, Ida Serneberg, the program leader in digital marketing and social media at the Noroff school of Technology and Digital Media, gives a course on digital marketing, focusing on its evolution over time on social media platforms. She reveals the details behind what is happening in the industry right now, the key moments in social media’s history that have defined today’s reality, and why she cannot tell her students exactly how digital marketing on social media will look in the future. -What are the things I don't see when I see the things I see? You will learn about: Interruption Competition  Static to dynamic Creatives Recommended Literature: Flow by Csikscentmihaly, Thinking Fast, Thinking Slow by Kahneman and Digital Minimalism by Newport  Hosted on Acast. See acast.com/privacy for more information.