M0004c_210701_Maria Sääksjärvi: Digital marketing and innovation, lecture 3 tools & workshop

In this Episode of #LØRN, Silvija Seres talks to Maria Sääksjärvi, who is an expert in digital marketing and teaches this at the Norwegian School of business, BI. The second part of the course looks at some interesting common myths in digital marketing, cross-functional topics and tools, and practical tactics you will need when you embrace this market.You will LØRN about:MythsNumbers vs. moneyTailoring contentEthical marketingRecommended literature: Bernard Marr - The Intelligence Revolution Chaffey & Ellis-Chadwick - Digital Marketing Herhausen, Miočević, Morgan, and Kleijnen - The digital marketing capabilities gap Hosted on Acast. See acast.com/privacy for more information.