‘M3GAN,' and How to Market a Movie to Young People

Matt is joined by Michael Moses, the chief marketing officer at Universal Pictures, to discuss their latest hit, the horror film ‘M3GAN,’ and why it brought so many young people to the theater. Matt and Michael discuss how the viral marketing campaign led to nearly half of the movie's audience coming from people under 25 years old, why Universal’s batting average is so high with horror films, and how marketing can completely change the success of a film. Host: Matt Belloni Guest: Michael Moses Producer: Craig Horlbeck Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices