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Maailmanluokan brändi nollasta? Kyrön Mikko Koskinen

EPISODE · Apr 22, 2025 · 19 MIN

Maailmanluokan brändi nollasta? Kyrön Mikko Koskinen

from Startup-ministeriö · host Jyri Engeström ja Timo Ahopelto

Miksi suomalaiset tuotteet eivät useammin murtaudu globaaleiksi menestystarinoiksi? Kyrö Distilleryn perustaja Mikko Koskinen kertoo, miten niche-tuotteesta rakennetaan kansainvälisesti haluttu brändi ilman massiivista markkinointibudjettia. Keskustelua erottautumisesta omilla ehdoilla ja siitä, miksi founderin pitää laittaa itsensä likoon ja olla brändin keulakuva – joskus vaikka alasti? Tämä jakso tarjoaa konkreettisia oppeja kaikille, jotka haluavat tehdä tuotteestaan ilmiön.

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Maailmanluokan brändi nollasta? Kyrön Mikko Koskinen

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