Maame B. Kokuro Believes Value Drives Sales

Join host Enoch RobotBoy Appiah Jr. in this insightful episode of Colours of Social Media as he sits down with Maame Boakyewaa Kokuro, a digital marketing expert with a sharp eye for strategy and content that connects. Maame, who prefers to be known as a Social Media Marketer or strategist, shares her unique journey from traditional sales and marketing roles to mastering the digital landscape.In this conversation, Maame dives deep into key concepts and offers practical advice for marketers and small business owners. Time Stamps00:00 Introduction to the Episode1:18 How Maame Boakyewaa Kokuro Got into Digital Marketing29:00 Maame's Audience Segmentation Strategy37:00 Trends on Social Media you need to jump on as an SME42:46 How Maame Strategises for Social Media Platforms49:00 Mistakes Small Businesses Need to Avoid by Maame 54:00 Why You Can't Comment on Colours of Social Media Podcast with Audio but only Text now1:00:00 Maame advises her Younger Self, aka upcoming Marketers1:09:00 How Maame Continuously Learn