Maarten Leyts 'Generation ZAlpha - connecting with the next micro generation'

Series FourThis episode of 'The New Abnormal' podcast features Maarten Leyts, the Founder of Trendwolves and an expert on translating trends into products, strategies campaigns and future brand value. He’s also the author of ‘Generation ZAlpha – Connecting with the Next Micro-Generation’. Maarten believes that generational thinking, when used correctly, provides a solid framework for successful marketing and product innovation. We therefore discuss his research into issues such as the pandemic as a catalyst of change, brain development in the digital age, diversity & inclusion, the Metaverse, and data privacy. It’s not every day that, when discussing marketing, you get to reference individuals such as the French philosopher Auguste Comte, the 19th Century Earl of Shaftesbury, along with those working at the World Federation of Advertisers and for the European Parliament…