MAB - Special Data Marketing - E5 final - De la data, de l'IA... à la Relation Client

from MAB · host Stéphanie Canonico

Voici l'épisode final de cette série dédiée spéciale dédiée à la Data et à l'IA. Les GAFAM sont passés maîtres dans la collecte et l'exploitation des données. Les préoccupations autour de la Privacy les ont fait revoir leurs stratégies. Les enjeux autour de la data, et par extension de l'IA, nous amènent progressivement vers la Relation Client, préoccupation majeure des Directions Marketing pour envisager une collecte de données efficace et à valeur-ajoutée. 

Episode metadata supplied by the publisher feed · Published May 27, 2021

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MAB - Special Data Marketing - E5 final - De la data, de l'IA... à la Relation Client

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