Mabel Frias on Building Luna Magic with Intention, Heart & Strategy - Plus an Early Look at her Upcoming Fragrance Venture

Send us Fan MailIn this episode of Shelf Talks, host Roberta interviews Mabel Frias, co-founder of Luna Magic, a vibrant beauty brand inspired by Latina culture. Mabel shares her journey from climbing the corporate ladder in retail to launching her own cosmetics line with her sister. She discusses the influence of her entrepreneurial family, the decision to enter the cosmetics industry, and the initial steps taken to build Luna Magic. The conversation highlights the importance of digital strategy, the significance of launching on Walmart.com, and the valuable lessons learned from the dot com experience. In this conversation, Mabel Frias shares her entrepreneurial journey, emphasizing the importance of persistence, strategic marketing, and community support. She discusses her experience on Shark Tank, the challenges of launching a beauty brand, and the significance of building relationships with buyers. Mabel highlights the long-term commitment required in entrepreneurship and the lessons learned from both successes.Mabel Frias discusses her journey as a brand founder, navigating the complexities of retail partnerships with major retailers like Walmart and Target, and the importance of maintaining brand identity while adapting to retail expectations. She reflects on the growth of her brand, Luna Magic, and introduces her new venture, Love Magia, emphasizing the significance of fragrance and emotional connection in beauty. Mabel shares insights on retail strategy, the necessity of both direct-to-consumer and retail sales, and the importance of effective marketing and packaging for emerging brands.Chapters00:00 Introduction to Maybel Frias and Luna Magic10:29 Initial Steps to Launching Luna Magic17:41 Launching on Walmart.com22:40 Learning from the Dot Com Experience27:45 The Journey to Shark Tank37:23 Finding a Warehouse and Building Operations49:07 Navigating Retail Partnerships52:33 The Journey of Brand Growth and Reflection58:39 Introducing Love Magia: A New VentureMentions in Episode:Luna Magic Website: https://lunamagic.com/Love Magia Website: https://www.lovemagia.com/Tune in to this enlightening episode and let me know your thoughts in the comments. Don't forget to like, share, and subscribe for more amazing content, tips, ideas and actionable steps! Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book