Macfrut 2026: Where Global Fresh Comes to Life - Global Fresh Series

This week on the Global Fresh Series, we take you to the opening day of Macfrut 2026 in Rimini, Italy—where the global fresh produce industry gathers with energy, innovation, and purpose. From the moment the doors open, the show floor comes alive with international voices, forward-thinking technology, and powerful storytelling from growers and brands around the world.In this episode, we explore the key themes shaping this year’s event, including sustainability, post-harvest innovation, and the growing importance of authentic connections across the supply chain. With a strong international presence and unmistakable Italian hospitality, Macfrut once again proves to be more than a trade show—it’s a global meeting point for the future of fresh.Join us as we capture the sights, sounds, and insights from day one in Rimini, and set the stage for an exciting week ahead.