Machine Learning for Advertising with Lance Brothers

HIGHLIGHTSAI in NCSolutions: Providing and optimizing data for advertisingMaking outreach stronger, better, and more effective Using data touch points to predict salesQUOTESLance: "Machine learning, for us, kind of undergird this constant improvement in those sort of pieces. So we'd be faster or more granular or more accurate or more representative in trying to just assess sales impacts. It really affects everything, in every facet."Lance: "We're using AI and machine learning and just a lot of tools and technologies we have just to make our own messages better, make our own outreach better, make our own outreach stronger. Helps us figure out which prospects, contacts, who's more likely to respond and take a meeting based on a variety of signals we can actually capture."Learn more about Lance and connect within in the links below:LinkedIn - https://www.linkedin.com/in/lance-brothers/Website - https://www.ncsolutions.com/Email - [email protected] The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth.Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.👉 Visit www.SDR.ai/intro to unlock your direct line.👉 Learn more about becoming a guest (or a sponsor) here: https://www.theaiforsalespodcast.com👉 Visit the YouTube Channel here: https://www.youtube.com/@TheAIforSalesPodcast