Machino Was Never Meant To Go This Far ft. Esther & Amy Tai | #81

They didn’t plan to start a shoe empire. But five years, countless flower heels, and a few family fights later—Amy and Esther Tai have built one of the most recognisable homegrown brands in Malaysia: Machino.In this episode, we sit down with the sole sisters to talk about what it really takes to build a business from scratch. From awkward influencer meet-ups and trademark battles to family dynamics, burnout, and figuring out how to not kill each other at work—we covered it all.💬 In this episode, you’ll learn:How they turned a side hustle into a viral, full-time brandWhy building a business with family is both a blessing and a challengeHow they handled getting copied (again and again...)What to actually look for in influencer marketingThe importance of boundaries, self-care, and community when growing something meaningfulWhether you’re dreaming of launching your own brand, or just need a dose of “holy shit they did it!” inspiration—this one’s for you.Follow: Machino: www.instagram.com/itsmachinoAmy: www.instagram.com/amytaiiiEsther: www.instagram.com/esthertaishenhui