Macht Marke Zukunft, Dirk von Gehlen & Lucas von Gwinner? - Folge 213

from ROCKETFUEL - Der Change Podcast! · host Oliver Kemmann

„Marke ist dein guter Ruf“, sagt Lucas von Gwinner über die Bedeutung von Marken in Transformationsprozessen. Gemeinsam mit Dirk von Gehlen, Journalist, Autor und Experte für digitale Kultur, beleuchtet er in dieser Folge die Macht der Markenführung. Ihr Buch Macht Marke zeigt, wie Unternehmen Marken als Navigationsinstrument für Wandel und Zukunftsfähigkeit nutzen können.

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This episode was published on December 25, 2024.

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