MacVoices #26141: Joe Kissell Announces Take Control Live: Taming Big Tech

What this episode covers

Joe Kissell introduces Take Control Live: Taming Big Tech, a four-session interactive course designed to help users understand privacy, security, subscriptions, ads, platform lock-in, and practical alternatives to major tech services. Rather than urging an all-or-nothing break from companies like Google, Meta, Amazon, Microsoft, or Apple, Joe will focus on realistic steps, live demos, Q&A, forums, and usable options to help you make informed choices. MacVoices is supported by CleanMyMac from MacPaw. Get Tidy Today! Try 7 days free and use my code MACVOICES20 for 20% off at http://clnmy.com/MACVOICES MacVoices is supported by NordLayer. Secure your network & stay compliant with one toggle-ready platform. Get an exclusive offer: up to 22% off NordLayer yearly plans plus 10% on top with the coupon code: MACVOICES10 at NordLayer.com/macvoices. Try it risk-free—14-day money-back guarantee. Show Notes: Chapters: 0:00] Joe Kissell introduces Take Control Live: Taming Big Tech [1:47] How the original Take Control Live format began in 2012 [6:01] From a Facebook-focused idea to a broader big tech course [7:14] The influence of Cory Doctorow’s Enshittification [8:27] Why certain big tech companies create user frustration [9:48] Live demos, Q&A, forums, and platform coverage [12:30] Different user attitudes toward Google and major services [14:55] Why total separation from big tech is unrealistic for most users [16:59] A humane, practical approach to reducing dependence [19:45] Replacing Amazon habits and finding alternatives [21:29] Ad blockers, Apple TV, YouTube, and imperfect solutions [25:40] Addressing ethics and political concerns without advocacy [28:01] Facts, options, and personal choice instead of persuasion [32:23] Moving beyond policy debates to personal action [36:14] Customer frustration with companies reducing service [37:20] Cancellation barriers and retention tactics [40:44] Scheduling the four live Saturday sessions [43:44] Homework, recordings, PDFs, and course materials [47:29] Teachable as the course platform and forum host [53:30] Pricing, discounts, payment plans, and course value [1:01:05] The real cost of free services and subscription choices [1:03:50] Course branding, technology setup, and production work [1:06:05] Final details, dates, pricing, and where to sign up Links: Guests: Joe Kissell is the publisher of Take Control ebooks, as well as the author of over 60 books on a wide variety of tech topics. Keep up with him if you can on his personal site, JoeKissell.com, on Bluesky, and Mastodon. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss