Macy’s and Toys R Us: A Big Win?

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Here’s an interesting question: Will Macy’s and its Toys R Us partnership give discount stores a run for their money this holiday? With the iconic toy brand in every Macy’s store, the strategy combining nostalgia and convenience could be a home run. Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist, as they debate how Macy’s can deliver a better customer experience for families shopping for toys with the halo effect of its well-loved holiday traditions. It’s already starting with Macy’s toy sales 15 times higher in Q1, proving Toys R Us is paying off. Listen to this spirited conversation now!For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.