EPISODE · Sep 23, 2014
Macy's goes all in on beacons
from UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things · host Rob Woodbridge
In a first of what will likely be many companies diving headfirst into beacons, Macy's has announced a huge rollout of 4000 beacons across their stores in the United States. They are doing it in partnership with Shopkick and Chuck has all the details of this monster initiative here.
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