Macy's goes all in on beacons
In a first of what will likely be many companies diving headfirst into beacons, Macy's has announced a huge rollout of 4000 beacons across their stores in the United States. They are doing it in partnership with Shopkick and Chuck has all the details of this monster initiative here.
An episode of the UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things podcast, hosted by Rob Woodbridge, titled "Macy's goes all in on beacons" was published on September 23, 2014.
September 23, 2014 · UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
Summary
In a first of what will likely be many companies diving headfirst into beacons, Macy's has announced a huge rollout of 4000 beacons across their stores in the United States. They are doing it in partnership with Shopkick and Chuck has all the details of this monster initiative here.
Episode Description
In a first of what will likely be many companies diving headfirst into beacons, Macy's has announced a huge rollout of 4000 beacons across their stores in the United States. They are doing it in partnership with Shopkick and Chuck has all the details of this monster initiative here.
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