Mada Seghete, Upside CEO & Co-Founder on Revenue Intelligence for B2B

Mada Seghete is the CEO and Co-Founder of Upside, a revenue intelligence platform helping B2B companies understand and optimize what drives deal outcomes across marketing, sales, partnerships, and customer success. ~~~~~~~~~~~~~This episode is brought to you by Nebius — the ultimate cloud for AI innovators.Nebius provides AI infrastructure you can count on, combining reliability and speed with flexibility and engineering support unmatched by hyperscalers.AI leaders like Meta, Shopify, and Higgsfield already partner with Nebius to run their AI workloads. Plus, venture-backed startups can save up to $150,000 on compute costs when they apply for access. Visit nebius.com or nebius.com/startups to learn more~~~~~~~~~~~~~Previously, she co-founded Branch, the mobile deep linking and measurement platform, where she served as CMO and helped scale the company to over $100M+ in revenue. Born in Romania, she studied Electrical and Computer Engineering at Cornell and earned her M.S. and MBA from Stanford. Today, she focuses on building AI-native revenue systems for modern go-to-market teams while also investing in and supporting women founders through XFactor Ventures and community initiatives including a global founders retreat.TopicsHow Upside attribution turns B2B revenue chaos into predictable winsScaling Branch from mobile deep linking to $100M+ enterprise dominanceBuilding women founder retreats that drive venture outcomes at scale#RevOps #RevenueIntelligence #WomenInTech #B2B #FounderCommunities