Maddie Buras, VP of Marketing at RepeatMD: Navigating the Shift from Enterprise to SMB Marketing

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Maddie Buras, VP of Marketing at RepeatMD, a healthcare tech startup that has raised over $54 Million in funding. Here are the most interesting points from our conversation: Accidental Entry into Marketing: Maddie describes her entry into marketing as somewhat accidental, transitioning from a media background into B2B SaaS marketing after business school. Adapting to Startup Pace: Early in her career, Maddie appreciated the pace of startup environments, noting that her proactive and fast-moving approach was better suited to smaller, agile companies than larger, slower-moving organizations. Marketing Philosophy of Being Different: Maddie emphasizes the importance of not just being better but being different in the marketing space. She shares how this approach has helped her stand out in crowded markets. Shift from Enterprise to SMB Marketing: Moving from marketing for enterprise-level clients to SMBs required Maddie to rethink and adapt her strategies significantly, embracing more direct and impactful marketing techniques like social media advertising. Content Strategy Successes: RepeatMD's focus on creating meaningful content has been particularly effective, with webinars drawing high engagement from their target audience, highlighting the importance of understanding and catering to the specific needs and behaviors of your market. Navigating Career Changes with Flexibility: Maddie's career journey underscores the importance of flexibility and openness to change, as she navigated from traditional media to tech marketing, adjusting her strategies and approaches to suit different company stages and market needs.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co