Maddy Osman on Writing for Humans and Robots

In this episode of Post Draft, Post Status Editor Dan Knauss is joined by Maddy Osman. Maddy is the founder of The Blogsmith, a well-known brand in the WordPress space for quality writing that appeals to your target audience and search engines. Maddy has a new book out that can teach you some of her finely-honed skills. It's called Writing for Humans and Robots: The New Rules of Content Style.Writing for Humans and Robots grew out of a style guide Maddy created — first as a freelancer and then, as her team grew, a sizeable agency. In this episode you'll learn about:Maddy's business journey: how she first got into web design and WordPress — and then how freelancing led to forming an agency and writing a book.What it means to write for people and algorithms: developing a consistent voice for your brand in writing that's optimized for search engines — while being empathetic and appealing to humans.Accessibility and AI — writing not just for machines but with them, and how that developing technology can be used best.🙏 Sponsor: A2 HostingA2Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be easily deployed on ANY web hosting plan from A2: Shared, VPS, or Dedicated. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🔗 Mentioned in the show:Maddy Osmon (Twitter)The Blogsmith (Twitter)Writing for Humans and Robots (Amazon) (Media Kit)Dan Knauss (Twitter)Post Status (Twitter)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧