Made by AI? EU tells firms to stick a label on it episode artwork

EPISODE · Aug 2, 2026 · 11 MIN

Made by AI? EU tells firms to stick a label on it

from This Week · host RTÉ Radio 1

From today, companies will be obliged to make clear to customers when they are interacting with something artificial intelligence-driven. That's because transparency obligations included in the European Union's AI Act come into force today. Adam was joined by Niamh Smyth, Minister of State with responsibility for AI.

Episode metadata supplied by the publisher feed · Published Aug 2, 2026

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Made by AI? EU tells firms to stick a label on it

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