Made by Humans: Inside the New Apple TV Logo

In this episode of Modem Futura, Sean and Andrew dive deep into the surprising story behind the new Apple TV logo and mnemonic—and why it matters in a world overrun by “AI slop.” They unpack how, in an age where everyone assumes animations are spun up in seconds by generative tools, Apple chose a radically different path: a practical, physical frosted-glass logo, carefully lit and filmed in real space, then paired with a handcrafted two-second audio chime composed by Finneas. Along the way, they explore why this kind of intentional, human-centered design still matters: from the hidden craftsmanship that most viewers will never see, to Steve Jobs’ famous insistence on caring about the parts “no one will ever notice.” They connect this tiny five-second animation to larger questions around professional pride, authenticity, and the future of media creation, including new signals like shows that explicitly declare “This show is made by humans.” Through stories, laughter, and a little obsession over color, light, and sound, the conversation becomes a meditation on what it means to create with care in an era where the easy default is automation.Apple TV's New Logo and Mnemonic [Web]Variety Interview with Finneas [Web]This show was made by humans.  -----Modem Futura is a production of the Future of Being Human initiative at Arizona State University. Be sure to subscribe on Apple Podcasts, Spotify, or wherever you listen to your favorite shows. To learn more about the Future of Being Human initiative and all of our other projects visit - https://futureofbeinghuman.asu.eduSubscribe to our YouTube Channel: @ModemFuturaFollow us on Instagram: @ModemFuturaHost Bios:Sean M. Leahy, PhD - ASU BioSean is an internationally recognized technologist, futurist, and educator innovating humanistic approaches to emerging technology through a Futures Studies approach. He is the Executive Director for the Future of Being Human Initiative and Research Scientist for the School for the Future of Innovation in Society and Senior Global Futures Scholar with the Julie Ann Wrigley Global Futures Laboratory at Arizona State University.Andrew Maynard, PhD - ASU BioAndrew is a scientist, author, thought leader, and Professor of Advanced Technology Transitions in the ASU School for the Future of Innovation in Society. He is the founder of the ASU Future of Being Human initiative, Director of the ASU Risk Innovation Nexus, and was previously Associate Dean in the ASU College of Global Futures.-----