Made from Scratch by Kent Taylor

https://thebookvoice.com/podcasts/2/audible/89213 to listen full audiobooks. Title: Made from Scratch Author: Kent Taylor Narrator: George Newbern Format: mp3 Length: 8 hrs and 32 mins Release date: 09-02-21 Ratings: 5 out of 5 stars, 180 ratings Genres: Business Publisher's Summary: In Made from Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn’t it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew?