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Made in America? Shoe Companies Already Tried That. episode artwork

EPISODE · May 8, 2025 · 17 MIN

Made in America? Shoe Companies Already Tried That.

from The Journal. · host The Wall Street Journal & Spotify Studios

President Donald Trump sees tariffs as a way to bring more manufacturing to the United States. But Nike and other sneaker companies have tried to move production out of Asia before. WSJ’s Jon Emont describes the cautionary tale of Nike’s attempt to make tens of millions of sneakers using high-tech manufacturing in Guadalajara, Mexico. Annie Minoff hosts.  Further Listening: -A Tariff Loophole Just Closed. What That Means for Online Shopping.  -China Unleashes a Trade War Arsenal  Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

President Donald Trump sees tariffs as a way to bring more manufacturing to the United States. But Nike and other sneaker companies have tried to move production out of Asia before. WSJ’s Jon Emont describes the cautionary tale of Nike’s attempt to make tens of millions of sneakers using high-tech manufacturing in Guadalajara, Mexico. Annie Minoff hosts.  Further Listening: -A Tariff Loophole Just Closed. What That Means for Online Shopping.  -China Unleashes a Trade War Arsenal  Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Made in America? Shoe Companies Already Tried That.

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This episode was published on May 8, 2025.

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President Donald Trump sees tariffs as a way to bring more manufacturing to the United States. But Nike and other sneaker companies have tried to move production out of Asia before. WSJ’s Jon Emont describes the cautionary tale of Nike’s attempt to...

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