EPISODE · Apr 25, 2023 · 42 MIN
Made In CEO Chip Malt: Building SEO Strategies From the Ground Up
from Content and Conversation: Organic Growth Insights from Siege Media · host Chip Malt, Made In, Made In Cookware, Siege Media, Ross Hudgens
Show Notes:00:08: Welcome, Chip Malt, CEO of Made In00:35: The details of Made In’s content strategy4:33: How do you quantify the worth of your assets?7:10: Why Chip pursued education and research first7:50: How long did it take to feel traction from your SEO investment?13:48: Made In’s content and A/B tests10:02: The evolution of Made In’s blog design19:05: How to incorporate shopping experiences into content22:00: Using email for content distribution25:05: How Made In used original photography to their advantage27:22: Does AI have a place in Made In’s content development?30:19: What’s next for Made In?31:40: The structure of Made In’s content team34:44: How Made In sets goals38:15: Chip’s cooking tipsShow Links:Visit Made In’s BlogFollow Chip on LinkedInFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Chip Malt, the co-founder and CEO of Made In — a direct-to-consumer kitchen brand — joins Ross to talk about his company’s all-in content strategy and how it evolved in a short amount of time. After coming from the apparel industry, Chip saw an opportunity in “low-education” categories — especially in the cooking and cookware space. People constantly ask Google to help with basic questions, like “What makes a pan good,” and “What size pans do I need?” Targeting potential customers with entry-level queries in conjunction with upholding the highest standards and quality in cookware, Chip and his team set up Made In for success in the DTC kitchenware industry immediately. Ross and Chip then talk about how to A/B test content design regarding e-commerce, the value of original, high-quality content, and setting goals that benefit both sales and your creative team.
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Made In CEO Chip Malt: Building SEO Strategies From the Ground Up
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