Made in Cyprus | S3 E5 | Reinventing Souvlaki: O Tatas with George & Christos Chimonides

Souvlaki in Cyprus isn’t just food. It’s identity.In this episode of Made in Cyprus, we sit down with the Chimonides brothers, founders of O Tatas, to unpack how they’re taking one of Cyprus’ most emotional foods and turning it into a scalable, modern business.From building Salt & Fire to launching multiple concepts across different segments, they share what it really takes to operate in one of the most saturated and opinionated markets on the island.We talk about why consistency is the real competitive edge, how pricing in food is often misunderstood, and why most restaurants fail not because of the food… but because of everything around it.We also dive into operations, hiring, branding, and the reality of running multiple concepts - from high-end dining to fast casual.This is a conversation about food, but more importantly, about systems, discipline, and building something that lasts.Brought to you by Factory39 and Martin Zarian.