Made in Cyprus | S3 E7 | Building Global Events from a Tiny Island with Lilly Pavlou

Everyone talks about networking. Lilly Pavlou thinks half the industry might not survive without the word.In this episode of Made in Cyprus, we sit down with Lilly Pavlou, Executive Director at QUBE Events, to unpack what it actually takes to run global events from a small island - beyond the conference stages and the sponsor decks.From last-minute cancellations and entire delegations failing to show, to the moment she realised events could be a serious global business, Lilly breaks down why running events today means being part business leader, part crisis manager. We talk about the difference between events that build real community and ones that are just expensive networking theatre, and why bigger isn't always better.We explore what it means to build a predominantly female team, whether the industry has become too commercialised, and what actually separates a good event from a great one.This is a conversation about events, but more importantly, about credibility, community, and building something worth people's time.Brought to you by Factory39 and Martin Zarian.