Made In Iowa: Billie Asmus Couldn’t Find It on Amazon - So She Built a National Brand

On this episode of Made in Iowa, host Leisa Fox sits down with entrepreneur Billie Asmus, founder of Repaint Studios, to share the story behind a simple frustration that turned into a national retail brand. Billie didn’t plan to become an inventor or retail entrepreneur. As a busy mom trying to pause a painting project when her daughter woke up from a nap, she grew tired of using plastic wrap and wasting brushes. After searching Amazon for a better solution — and realizing it didn’t exist — she decided to create one herself. In this inspiring conversation, Billie explains how necessity sparked innovation, how she developed her product from scratch, and what it really takes to break into major retail stores. She also shares behind-the-scenes insight on funding a product-based business, navigating manufacturing, pitching to retailers, and scaling a brand from Iowa to a national audience.