Made In Iowa: Stopping Injuries Before They Start - The MakuSafe Approach

What if workplace safety didn’t start after an accident—but before it ever happened? On this episode of the Made in Iowa Podcast—presented by Wellmark Blue Cross and Blue Shield—Leisa sits down with Tom West of Makusafe to unpack the shift from reactive safety models to a proactive, data-driven approach. For decades, companies have relied on insurance and incident response to manage risk—but Makusafe is flipping that model. Through wearable technology and real-time data collection, organizations can now identify risk patterns, intervene earlier, and prevent injuries before they occur. The company’s origin story is just as compelling as its impact. Founded by Gabe Glynn after a conversation with his father—who oversaw 1,800 employees in a high-risk environment—Makusafe was built to ease the burden of safety leadership. Today, it’s helping companies reduce costs, improve outcomes, and build stronger safety cultures rooted in awareness and prevention. This conversation is packed with practical insights for business leaders ready to move beyond compliance and into a smarter, more proactive way of protecting their people. Presenting sponsor: Wellmark https://wellmark.com/MadeinIowa