Made in Jersey: Leadership, Loyalty & the Devil’s Details with Jillian Frechette

Join Mandy Balak, President of The Gathering, and Owen Reader, Head of Marketing, as they sit down with Jillian Frechette, CMO of the New Jersey Devils, for a conversation that blends bold leadership, brand reinvention, and what it means to be truly fan-first. From her Olympic bid work in Calgary to navigating hockey's most competitive market, Jillian shares what it takes to lead with grit, grace, and a challenger mindset.This episode explores:Rebuilding a legacy sports brand in a crowded, chaotic marketWhy the Devils focused on digital first—and fans alwaysThe non-negotiables of leadership when the scoreboard doesn’t reflect the effortHow curiosity, courage, and community fuel the future of sports marketing🎟️ Join us at The Gathering 2025 | October 22–25, 2025 [Get Tickets Here]Follow us for updates: Instagram: https://www.instagram.com/cultgatheringLinkedin: https://www.linkedin.com/company/cult-gatheringSubscribe to the newsletterWatch the 2025 Preview on YouTubeAll the links mentioned in the show: Guest’s Website: www.nhl.com/devils Guest’s Social Media: LinkedIn – Jillian Frechette