Made in Wisconsin: Brands That Built Us episode artwork

EPISODE · Jan 19, 2026 · 11 MIN

Made in Wisconsin: Brands That Built Us

from The Traveling Cheesehead Podcast · host Dannelle Gay

Episode Summary: From brats and butter burgers to engines and ice-cream scoops, Wisconsin's makers have shaped how America eats, works, and plays. In this episode, Dannelle Gay takes you on a storytelling road trip through the state's most iconic brands — Johnsonville, Sargento, Duluth Trading Company, St. Croix Rods, Milwaukee Tool, and more — revealing the grit, pride, and community that keep "Made in Wisconsin" a badge of honor. Featured Highlights The Dairy Dynasties: Sargento, Crave Brothers, Cedar Crest Comfort Food Classics: Tombstone, Jack's, Johnsonville Sausage Culver's & the Custard Culture that Conquered America Brew City & Beyond: Miller, Pabst, Leinenkugel's, New Glarus Built to Last: Milwaukee Tool, Kohler, Briggs & Stratton, St. Croix Rods Work & Wear: Duluth Trading Company and LaCrosse Footwear Main Street Mornings: Colectivo and Stone Creek Coffee Next-Gen Makers: Farm-to-table cheese shops, craft distilleries, eco-friendly breweries Travel Inspiration Plan your own "Made in Wisconsin" road trip with stops at brewery tours, cheese factories, outlet stores, and factory tours from Kohler Village to Leinenkugel's Lodge. Each destination tells a story of craftsmanship — and most offer samples. Host & Producer: Dannelle Gay – The Traveling Cheesehead Production: Andrew Gay

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Made in Wisconsin: Brands That Built Us

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This episode was published on January 19, 2026.

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Episode Summary: From brats and butter burgers to engines and ice-cream scoops, Wisconsin's makers have shaped how America eats, works, and plays. In this episode, Dannelle Gay takes you on a storytelling road trip through the state's most iconic...

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