MADE: The Story of 4-Skin

There's a new very serious skincare brand for men coming out of San Diego called... 4-Skin? Host Troy Johnson interviews founder Arturo Kassel—one of the city's top restaurateurs (Whisknladle, Catania, Gravity Heights) who watched a friend get fool-level sunburnt, made a joke about what it would take to get men to pay attention to basic skincare—and that's how he ended up launching a high-quality sunscreen and moisturizer with product names like "Morning Rub." Funny? Incredibly serious? Yes. Both.