Made To Stick: Crafting Memorable Messages; and Cycling For Days On A Gallon Of Gas

from Science Talk · host Scientific American

In this episode, Stanford University's Chip Heath talks about his book Made To Stick, which discusses the secrets behind crafting messages and ideas that capture the imagination; and Nick Goddard discusses the experiment he did to find out how far he could bike on the energy equivalent to that in a gallon of gasoline. Plus we'll test your knowledge about some recent science in the news. Websites mentioned include www.madetostick.com; /www.transalt.org; www.betterworldclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Mar 14, 2007

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Made To Stick: Crafting Memorable Messages; and Cycling For Days On A Gallon Of Gas

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