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EPISODE · Mar 11, 2026 · 26 MIN

Madison Gates

from The Youth Sports Parenting Tribe · host Hernan Chousa, Madison Gates

Madison Gates is the Vice President of Marketing at i9 Sports, where she leads national marketing strategy, brand development, and growth initiatives for one of the largest youth sports franchise organizations in the United States. With extensive experience in franchise marketing, she has previously held leadership roles with brands such as CARSTAR and Maaco, helping multi-location businesses scale through strategic marketing and strong franchisee support. In addition to her corporate role, Madison is the founder of Empowered Consulting, where she advises franchise brands on aligning marketing strategy with operations to drive sustainable growth. A former Division I soccer player at the University of Michigan, she brings a team-oriented leadership philosophy and a strong commitment to youth development and community engagement. ParentShift course 30% off with the code TRIBE. Link below:  ParentShift (English): https://www.hernanchousa.com/courses/parentshift?ref=c23daa Entrena Tu Legado (Spanish): https://www.hernanchousa.com/courses/entrenatulegado?ref=c23daa Connect with Madison on LinkedIn:  Madison Gates  Follow her work with i9 Sports: Instagram: @i9_sports Facebook: @i9sports LinkedIn: i9sports You can explore more of Hernan's work on his website, https://www.hernanchousa.com/.

Episode metadata supplied by the publisher feed · Published Mar 11, 2026

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Madison Gates, VP of Marketing at i9 Sports and a former youth and collegiate soccer coach, joins The Youth Sports Parenting Tribe to share her passion for empowering young athletes through innovative programs. Drawing from her experiences leading marketing for the nation's leading youth sports franchise and her background in coaching, Madison discusses strategies to boost girls' participation in sports, tackling dropout rates in teenage years, the evolution of coaching appreciation, reshaping the youth franchise space for families, and fostering inclusive, engaging experiences that keep kids active and confident.

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Madison Gates

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