EPISODE · Oct 26, 2024 · 10 MIN
Madison Rifkin - CEO - Mount
from The Ad Podcast · host Dylan Conroy
In 2012, something truly remarkable happened: at the ripe age of 12, Madison Rifkin was granted a patent for her groundbreaking invention, a bike lock that would go on to become the cornerstone of what is now known as Mount. At that time, Mount Locks was just a seed of an idea in Madison’s mind, but her desire to become an entrepreneur who would go on to change the world burned brightly in her dreams—even though she did not yet know what that would look like in reality. This early-stage patent was the first spark that ignited her journey to reshaping the way we experience adventure.
What this episode covers
In 2012, something truly remarkable happened: at the ripe age of 12, Madison Rifkin was granted a patent for her groundbreaking invention, a bike lock that would go on to become the cornerstone of what is now known as Mount. At that time, Mount Locks was just a seed of an idea in Madison’s mind, but her desire to become an entrepreneur who would go on to change the world burned brightly in her dreams—even though she did not yet know what that would look like in reality. This early-stage patent was the first spark that ignited her journey to reshaping the way we experience adventure.
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Madison Rifkin - CEO - Mount
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