Madison Rifkin teaches us that viral inspiration is everywhere if you have your eyes and ears open

Today I’m joined by Maddie Rifkin, a builder who’s been doing standout work at the intersection of travel + creators + social distribution.We talk about:Why she started throwing pre-conference golf days (relationship cheat code)How her first company began as a bike lock at 12, then pivoted through scooters into travelThe real play for short-term rentals: sell the destination, not the hot tub“ROI thinking” that kills great ideas (including a Taylor Swift ticket stunt that went huge)Creator retreats and how local operators can plug in (often by simply comping the experience)Why operators should stop letting OTAs own the creator relationships and contentWhat PopFly actually is, and how it helps local tour operators work with creators without the chaosIf you’re a tour operator, activity business, or experience brand and social still feels like an afterthought, this one’s your wake-up call.If you are looking for the case study or free trial of Videreo you can find that here